Perhaps the most efficient way of creating professional looking audio slideshow messages is to remember how simply you can recycle the digital assets you already have available to you.
There are numerous advantages to this approach, not least that it will save you even more time, expense and effort.
You may already have a library of powerpoint slides you can leverage of course, but lets think beyond powerpoint. If you have a website, or do any other kind of promotions, then the chances are you already have the essential ingredients to make a GoldMail in minutes.
Here are two examples of very effective GoldMails that have simply repurposed existing content.
1. The launch of the Lee Westwood Golf Acadamy. This GoldMail, which is embedded over at LeeWestwood.com simply married audio from the press release radio interview, with a couple of photos, and screenshots taken from the Lee Westwood Golf Acadamy Website.
2. The DEMO ‘08 Global Tour. This GoldMail was recorded as a podcast style interview with the DEMO technology conference founder Chris Shipley, it used photos already taken on their trip, and was included in their email newsletter “the DEMOletter”.
Remember, with GoldMail all you need to get your message out are:
Images…
- Your website is the first place to look. Most likely you already have a great library of images that you can use in your messages. If you can’t find the original, then it really is a simple job to just grab a screenshot from your site and crop it to size (click here to see how).
Think how easy it is to tell your story with a picture of you and your team, a couple of product shots, a page highlighting the monthly special, and perhaps a screenshot of your website. Presto, a quick voiceover and you have a GoldMail ready to share.
Beyond your website you may have other assets for offline marketing purposes, but these too are often available to you digitally. So think how you can get creative with those publicity shots you’ve had taken, or the PDF’s and .JPGs of the brochures and flyers you’ve had printed.
…and Audio
If your business either advertises on the radio, or produces podcasts then you have a feast of audio snips just waiting to be used. Perhaps someone at your company has been interviewed, and you have a copy of the audio, or how about simply including some music and letting your images tell the story (for music licenced for commercial purposes Search Creative Commons).
So,what are you waiting for?
Was this blog article useful to you? How are you recycling your content? Leave us a comment above.
