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Here’s the 3^rd and final installment of highlights from Direct Selling and Network Marketing Expert Mary Christensen’s teleconference recorded on 2/25/09, courtesy of GoldMail.

To listen to the teleconference in its entirety,  Click HERE

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Sticker Your Way to Higher Party Attendance

• Affix assorted colored stickers to invitations
• Request they bring their invitation with them to the party / show
• Let them know there will be a drawing at the party and everyone with a certain color (or number if using numbers) gets a special gift – free

Christensen on Sponsoring

• “Selling means income for today. Sponsoring means income for a lifetime!”
• “People who are perfect for your business are the ones who see your business being perfect for them”
• Sponsoring is:
  • Not about you
  • Not about the company
  • Not about the founders
  • But about them – the gap between where they are now and where they want to be and don’t assume “they’ve already arrived” by the way they dress or what they drive – you’d be surprised
• Mary finds consultants and distributors spend far too much time talking about how great the company is, while what people want are solutions to their problems
• “Talk small”
  • Say less and they’ll hear more
  • Emphasize small, short-term goals, e.g. pay off the credit card in full each month vs. grandiose dreams of world travel; its more believable, achievable, and less off-putting
• Don’t assume by looking at someone you know where they are in their life; you need to talk to everyone, so don’t take a NO as rejection – it’s just not a fit – move on
• Keep the business opportunity speech ultra-short (15 seconds), down-to-earth and real, e.g. “The product changed my skin but the company changed my life.”
• Always have a next step, e.g. “In ten days we’re having a short call about … if you’d like to attend.”

About Mary: Mary has written three best-selling books for direct sellers – the industry classic, “Make Your First Million in Network Marketing,” and her latest books, “Be A Network Marketing Superstar” and “Be A Recruiting Superstar.” To find out more about Mary Christensen, visit her website www.marychristensen.com.

About GoldMail:

To learn more about how GoldMail can help you sell more, save time, and jumpstart new distributors, Click HERE

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Here’s the second installment of highlights from Direct Selling and Network Marketing Expert Mary Christensen’s teleconference recorded on 2/25/09, courtesy of GoldMail.

To listen to the teleconference in its entirety: Click HERE

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Turn Lemons into Lemonade

• Mary once gave away free samples of her company’s ugliest nail polish color that she bought deeply discounted, wrapped them up and offered a free exchange if the customer / prospect didn’t like the color! Of course they exchanged! People love getting something for free and then they spent a bit more.
• Take the party to them – show up before Valentine’s Day or Mother’s Day at HIS place of business offering to make it easy for the men to order

Hostess Coaching

• The hostess should be worrying about just one thing – attendance – because the more people that come, the more orders get placed, the more free product they earn; you take care of the rest to help maximize your income from each event
• Help them make it fun, interesting and about their guests – not about the product, company or opportunity, e.g. “I’m having a Pampering Party and I’ve invited an Arbonne consultant to come and give us all facials! I want you to come!”

The Power of a Closed-ended Question

• Establish a connection and a place to start from with closed-ended questions; rather than “How do you like your current makeup?” which could result in a “It’s OK,” response, try, “What’s the one thing you’d change about your looks / complexion, if you could?”

Look for the 3^rd and final installment of this series here on the GoldMail blog, where Mary shares tips on Sponsoring other distributors to grow your team and your income.

Don’t miss it – Subscribe to our RSS feed or Join our email list.

About Mary: Mary has written three best-selling books for direct sellers – the industry classic, “Make Your First Million in Network Marketing,” and her latest books, “Be A Network Marketing Superstar” and “Be A Recruiting Superstar.” To find out more about Mary Christensen, visit her website www.marychristensen.com.

About GoldMail:

To learn more about how GoldMail can help you sell more, save time, and jumpstart new distributors, Click HERE

That’s how Direct Selling and Network Marketing Expert Mary Christensen kicked off her “Thriving in Tough Times” teleconference on 2/25/09 to a capacity audience invited by GoldMail. This is the first in a series of highlights taken from her talk.

To listen to the teleconference in its entirety,  Click HERE

Yes, times are tough but that’s no reason to wear it on your sleeve or as Mary saw at a recent conference – on a button! “The Direct Selling and Network Marketing business is about developing relationships with people. Who’s going to want to talk to someone wearing a ‘Times are Tough’ button?” she went on to note.

“In good times people succeed and in tough times people succeed,” says Christensen. Look for ways to improve yourself and your business, despite what’s going on around you, she advises, suggesting we toss the “work smarter NOT harder” adage and instead adopt, “work smarter AND harder!”

No Bookings. No Business.

• Figure out what you want to earn and what your average income is per show or party – divide and that’s the number of show / party days you need to book for the year
• Have a month-at-a-glance calendar for your business; keep business calendar separate from personal
• Highlight in the calendar the days each month that you’ll do a party or a show
• Pass the calendar around at your next party and ask the guests to write in their name and number if they’d like to host a party like the one they’re attending (with all its perks!)
• Incentivize them – “If you sign-up before I ask if you’d like to host, I have something special for you.”
• Having trouble booking particular dates? Add a star to them in your calendar and let guests know that if they find an empty date with a star on it and book it, they get double the reward!
• Make it fun and exciting and about them – not about the products, the company, the business, the founders, etc. Who can resist a “Girls Night In” party with tiaras and pajamas?
• Host your own parties 4-6 times a year and make them spectacular events, so people who get invited feel extra special
• Keep it in perspective – yes, a newbie might only get one YES for every ten calls they make to a potential hostess but even the best of the best only get 3 out of 10 (per statistics from the DSA and DSWA)
• Make the call to the potential hostess be about them – make it interesting, make them feel special – “When I saw these new products, I instantly thought of you!” rather than, “Can you host a party on March 2^nd?”
• Market yourself in your own community – take a booth at the next fair or church gathering and make the booth exciting, fun and lively, and offer an IN and OUT – something free they can experience like a few minute massage or skin assessment to keep the traffic flowing IN and OUT

Don’t miss the 2^nd in this series on Mary Christensen’s teleconference, “Thriving in Tough Times” here on the GoldMail Blog.

Subscribe to our RSS feed or Join our email list.

About Mary: Mary has written three best-selling books for direct sellers – the industry classic, “Make Your First Million in Network Marketing,” and her latest books, “Be A Network Marketing Superstar” and “Be A Recruiting Superstar.” To find out more about Mary Christensen, visit her website www.marychristensen.com.

About GoldMail: To learn more about how GoldMail can help you sell more, save time, and jumpstart new distributors, Click HERE